BLFC Dark Horse Packaging

TOOLS

Illustrator

Photoshop

ROLES

Sr. Graphic Designer

Dark Horse Espresso Bar is a legend in the Toronto cafe scene and in 2024 expanded to various new locations beyond the city. The internal team went through a brand identity refresh that touched all areas of creative output including packaging design. Keeping true to its underdog roots while breathing vibrant life into the new retail coffee bags /labels was top priority. The end result was a refined visual language using distinct typography and leaning into the brand’s secondary palette to stand out on the shelves at every location.